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Market Research & Consumer Insights

DPMRT delivers rigorous market research for government bodies, private organisations, NGOs and international agencies. We combine quantitative and qualitative methods to produce evidence-based recommendations that inform policy, programme design and business strategy.

Sub Category: social surveys, behavioral research, demographic studies, and monitoring & evaluation (M&E) services.

  • Social surveys and large-sample quantitative studies
  • Behavioural research and qualitative fieldwork
  • Demographic studies and population analysis
  • Monitoring & Evaluation (M&E) design, implementation and reporting
Market research team analyzing data
Market research analysts reviewing dashboards

Actionable insights that move the needle

We combine qualitative and quantitative methods to uncover customer needs, market sizing, and competitive positioning. Our reports include clear recommendations and prioritised opportunities.

Clear Recommendations

Tactical steps you can implement immediately.

Robust Methodology

Standardised processes for reliable comparisons.

Custom Deliverables

Reports, dashboards, and presentations tailored to stakeholders.

Research process

  1. Discovery workshop to define objectives and KPIs.
  2. Study design and sampling plan.
  3. Data collection (surveys, interviews, secondary research).
  4. Analysis, synthesis, and recommendations.
  5. Delivery of final report and walk-through presentation.

Typical projects

Quick Pulse

Small sample surveys and summary recommendations.

Market Landscape

Comprehensive competitor and customer study with strategic recommendations.

Ongoing Insight

Subscription dashboards and continuous tracking.

Case study

A consumer goods client increased market share by 6% after implementing our segmentation and pricing recommendations from a six-week study.

FAQ

How long does a typical project take?

Small surveys: 2–4 weeks. Comprehensive studies: 6–12 weeks.

Do you work with confidential or sensitive data?

Yes — we sign NDAs and follow data protection best practices.

Turn data into strategy

Schedule a discovery call to discuss a custom research plan.

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